Landing Page for Business Mentor Lipinskaya
We created a website for a business mentor who helps entrepreneurs scale their businesses while staying in balance — both financially and internally. The goal was to showcase three signature collaboration formats, convey the depth of her approach, and build trust through visuals, typography, and the rhythm of the layout.
Key Information
Client
Kristina Lipinskaya is a creative director, mentor, and co-founder of three fashion businesses. Her focus is strategy, inner resilience, and scaling without burnout. She supports entrepreneurs in rethinking their business, launching a brand, or growing in balance between material goals and inner alignment.
Key highlights:● Three signature mentorship formats — depending on the request and depth of work● Personal guidance for entrepreneurs during periods of transformation
Task
Create a website that positions Kristina as an expert and builds a sense of trust. The main goal was to present the three mentorship formats as deep yet accessible offerings, while conveying her style and values through visuals and copy.
Key tasks:
● Convey the depth and individuality of her approach
● Structure service information without overwhelming the user
● Allow users to submit a request or pay for a consultation instantly
Solution
We created a website that fully reflects Kristina’s style and the essence of her work: each section has its own rhythm, visuals support the messaging, and the flow invites visitors to explore her mentorship formats.
The site acts as a trusted point of entry — highlighting expertise while offering a clear path to submit a request or make a payment.
1. Prototyping
We gathered all of Kristina’s ideas, clarified the meaning behind each mentorship format, and thoughtfully planned the block structure and content flow. A detailed prototype was created as the foundation for the visual design.
2. Design
We crafted an aesthetic visual environment that conveys balance, trust, and depth. Special attention was given to the color palette, typography, block dynamics, and overall visual perception.
3. Functionality
The site includes everything needed for smooth user interaction — from clear service presentation to quick request submission or instant payment.
4. SEO & Optimization
We laid the groundwork for organic growth: basic SEO settings, a well-structured layout, and full responsiveness across all devices.
Prototyping
During the prototyping phase, we focused on:
● Structuring the page around three signature mentorship formats — with a clear layout that enhances the depth of each offering
● Designing the user journey: starting with resonance around the client’s challenges, moving into collaboration formats, then building trust, and ending with a contact form
● Creating a prototype that communicates each format clearly — without unnecessary noise or overload
● Aligning structure and content at every step to maintain a balance between clarity and emotional depth
Design
The visual part of the website was built around original materials provided by Kristina — her photos and videos set the tone for the style, color, and flow of the presentation:
● The color palette — white, beige, and chocolate — creates a sense of nature, harmony, and balance
● The chosen font highlights the softness and elegance of the style while remaining modern and easy to read
● Subtle animations, parallax effects, and leaf shadows over the video background all contribute to a feeling of immersion and natural flow
● Each section visually supports the message — from the grounding symbolism of a tree to the gentle waves that close the page with an emotional touch
Additional Services
● SEO optimization to improve search engine visibility
● Automated notifications for new payments and inquiries — ensuring timely responses
● Domain setup, email configuration, and basic system settings
Result
● A website that presents Kristina’s expertise through a refined visual language and clear structure
● An intuitive presentation of the three mentorship formats — each with its own section and CTA
● Full readiness to accept payments and automatically process inquiries without manual involvement
Who is this website format for?
This project is a great example of how a personal brand can be expressed through a concise, thoughtful website that reflects your style and expertise while offering a seamless user experience. It's the right format for those who want more than just visibility — they want to build trust and drive action.
Contact us to discuss solutions that deliver results
Start with a free 30-minute meeting