Key Information
Client
Volodymyr Lipinskyi is an entrepreneur, consultant, and author of The Secret of Movement — a book that explains financial literacy, starting a business, and overcoming real entrepreneurial challenges, all in simple and relatable language.
The book is a concentrated version of his real-world experience, and the website was meant to be a convenient, modern way to deliver it to readers — without unnecessary barriers. At the same time, it needed to position him as a trustworthy expert who speaks from practice, not theory:
● Looks professional and builds trust
● Makes purchasing as easy as possible
● Strengthens the author’s personal brand
Task
The goal wasn’t just to sell the book — the site had to:
● Build trust at first glance
● Be simple and intuitive, even for a broad audience
● Handle the full process — from collecting order data to delivering the book
What we did:
● Designed a clean, modern layout focused on conversions
● Integrated WayForPay for quick and easy online payments
● Set up automatic eBook delivery after purchase
● Enabled smooth data collection for shipping printed versions
Prototyping
During the prototyping stage, we focused on building a structure that converts — clearly, quickly, and with purpose.
What we did:
● Analyzed similar business book websites to identify key conversion elements: testimonials, author video, and clear CTA buttons
● Structured the content so users could grasp the essentials at a glance — starting with the book, then the author, followed by benefits and ordering
● Mapped out the page flow: grab attention → introduce the offer → build trust → drive to action
● Designed an intuitive UX with a direct path to purchase
● Held two collaborative sessions with the client to refine the prototype
Design
The landing page design reflects professionalism and trust, while also making the content easy to absorb.
● A light blue background creates a sense of cleanliness and lightne — symbolizing transparency and ease of purchase● Grey sections help organize the content and emphasize reliability and seriousness● White content blocks highlight key messages and direct user attention to what matters most● A slanted oval accent adds movement and a modern feel — symbolizing progress and growth
Sales Automation
One of the key elements of the project was integrating the WayForPay payment system. This made the checkout process fast, secure, and as user-friendly as possible.
Special attention was given to the design of the payment forms to ensure they matched the overall look and feel of the website. We also implemented automatic delivery of the eBook upon successful payment — making the entire purchase experience seamless for the customer.
Additional Services
● SEO optimization to improve visibility in search engines
● Analytics integration to track user behavior and sales performance
● Automated order notifications for faster processing
Result
● The landing page combines style, usability, and conversion efficiency
● Payment and order handling processes are fully automated
● Manual admin work was minimized, saving time for the author
● The book purchasing experience is now fast and hassle-free for users
Who Is This Website Format For?
The site we created for Volodymyr Lipinskyi isn’t just a nice-looking page — it’s a complete online tool that helps sell, build trust, and save time. And this approach works far beyond books. It’s ideal for anyone with a ready-made product who wants to present it professionally and effectively.
This format is right for you if
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