Project Overview
Client
Optimum Meat is a Ukrainian trading company that has been supplying meat products to B2B clients since 2014. With an extensive partner network and its own logistics, the company collaborates with top producers from Ukraine, Poland, and Germany.
Key facts:
● 188 active clients and 55 partners
● Geography: all of Ukraine + partners in Europe and Asia
● Over 7,500 tons of products delivered in 2023
● Among clients: Favorit Plus, Globinsky Meat Plant, Myasnyk, Sokołów, MHP, Cedrob, and more
● Known for its systematic approach, transparency, and flexibility in partnerships
Task
The company needed a website that reflects the scale of its business and meets the standards of international cooperation. The site had to be a strong presentation tool for both domestic and international partners.
Main objectives:
● Create a website that communicates the company’s reliability and scale
● Build a clear structure with product categories, key benefits, and manager contacts
● Implement multilingual support (UA / PL / EN)
● Integrate analytics tools and basic SEO optimization
Solution
We developed the Optimum Meat website from scratch — from concept to full technical implementation. Our focus was on clear structure, premium corporate design, and compliance with international standards, including GDPR. As a result, the company received a tool that works equally well for both local markets and international presentations.
1. Prototyping
We built the site structure based on target audience needs and competitor analysis.
2. Design
We created a sleek dark interface with red accents, translucent sections, and bold typography — giving a modern and professional look.
3. Functionality
Implemented multilingual support, third-party integrations, and user-friendly contact forms — all within WordPress.
4. SEO & Optimization
Delivered basic SEO setup, connected analytics tools, and prepared the site for ad campaigns.
Prototyping
We started with niche and competitor research to better understand the expectations of the target audience. Based on that, we developed a clear site structure — making it easy to access products, benefits, and manager contacts. The prototype was built in Figma with a focus on intuitive navigation and quick access to key information.
What we did at this stage:
● Analyzed competitors in the B2B meat trading space
● Built a structure tailored to the needs of the company’s clients
● Created a clickable prototype in Figma to align the logic with the client
● Planned simple navigation, intuitive content flow, and fast access to manager contacts
Design
The design is clean, modern, and confidence-inspiring. A dark color palette with bold red highlights reflects the company’s industry focus, while translucent number blocks add structure and a sense of transparency. Large typography, vector graphics, and a dynamic layout give the site a strong visual identity without making it feel heavy.
Key design choices:
● Dark background with red accents — for depth, recognition, and emotional clarity
● Transparent blocks with key stats — as a visual metaphor for business transparency
● Bold headings and non-linear text placement — to create a sleek, contemporary feel
Additional Services
Beyond the core implementation, we added thoughtful touches that improve daily usability and enhance the overall experience. Multilingual support, analytics, light animations, and instructional videos all contribute to a site that feels alive and runs smoothly without extra effort.
Additional features delivered:
● Integration of Google Analytics, Facebook Pixel, and Hotjar
● Subtle animations to highlight key elements
● Custom video guide for easy self-management
● Telegram bot integration for instant form notifications
Result
The company received a fully functional website that clearly presents its operations and looks modern. It’s tailored to a B2B audience, easy to scale, and ready for advertising campaigns.
What the client now has:
● A site with a clear structure and quick access to essential info
● A modern design that reinforces brand positioning
● Multilingual support for working with international partners
● An easy-to-manage system — no ongoing tech support required
Who Is This Website Format For?
This website is designed to give potential partners everything they need in just a few minutes — product range, key advantages, cooperation terms, and direct contacts. No fluff — just clear, essential information that helps visitors understand who they’re dealing with and move to action quickly.
This format is ideal if you
Feedback
Screenshot from the Network Telegram chat of the BOARD business community
Hello.
I'm the owner of Optimum Meat and would like to share some feedback on our website project with @eugenezapara.
It was a pleasure working with you.
Our main goal was to develop a website from scratch — from concept to final design. Everything was delivered on time and without issues.
I really appreciated your input on design, your responsiveness, and your flexibility with revisions. The final result was exactly what we hoped for.
Both our team and our clients are happy with the site.
Mykola Malets
Contact us to discuss solutions that deliver results
Start with a free 30-minute meeting
Sign Up
Telegram
Viber