Project Overview
Client
Maryna Dolhanina is a certified health coach and nutritionist with over 5 years of experience. She works holistically — focusing on physical, emotional, and hormonal health — combining a personal approach with up-to-date knowledge in nutrition.
Highlights:
● Offers online consultations (from one-time sessions to long-term support)
● Sells a range of digital products (guides, private channels, checklists)
● Works with clients across Ukraine, Europe, and the U.S.
Task
The previous website was built without professional input and no longer matched Maryna’s image as an expert. This wasn’t just a “content transfer” — we needed to rethink the entire structure, messaging, and functionality.
Goals:
● Design a professional site with strong UX
● Organize content into clear sections (services, products, reviews)
● Enable easy booking and product purchases
● Build trust through visuals, testimonials, and video
Solution
This project shows how a full-scale website upgrade can be done even on a limited budget. We completely restructured the outdated site, organized the content into clear themed pages, introduced a fresh, modern design, improved the user experience, and automated parts of the client journey.
Our work covered everything — from visuals and tech setup to business logic — all tailored to be convenient for both Maryna and her audience.
1. Prototyping
We reviewed the existing content, restructured the layout, built a clear text-based prototype, and mapped out key sections for every page.
2. Design
We developed a cohesive visual style, selected the color palette and fonts, and updated the photography to reflect Maryna’s personality and build trust with visitors.
3. Functionality
We implemented all the must-have features — from payment and notifications to an easy booking process. The result is more than a portfolio site — it’s a functional platform that supports her business.
4. SEO & Optimization
We ensured the site is search-friendly, fast-loading, and mobile-ready, giving it both visibility and usability across all devices.
Prototyping
We started by rethinking the structure of the old website and creating a text-based prototype that mapped out the logic of each page and content block. This gave us a clear vision of the future site and helped align messaging and priorities before moving into design. This approach saved time and allowed us to quickly move into visual development.
What we did at this stage:● Reviewed all provided materials and the structure of the previous website● Developed a new content logic — splitting it into dedicated pages: consultations, digital products, testimonials, and contacts● Defined the order of sections on each page based on the typical user journey● Created and approved a detailed text prototype
Design
The visual style was built around softness, calm, and a sense of support. We avoided harsh contrasts, opting instead for warm light tones and rounded shapes — elements that subconsciously evoke care and connection to the body. This approach is especially fitting for topics like women’s health, fertility preparation, and emotional support during sensitive life stages.
Visual inspirations:
● Light grey backgrounds with a bluish hue — creating space for breath, stillness, and inner harmony
● Semi-transparent half-circles on the hero screen — resembling ripples on water, a metaphor for inner transformation expanding outward
● Section layouts shaped like half-circles — subtly echoing the silhouette of a pregnant belly
● Photos from Maryna’s personal photoshoot — used as meaningful visual elements, not just decoration. Each image reinforces the content and message on the page
Sales Automation
One of the key goals of the project was to make the purchasing process as simple and seamless as possible. Since Maryna sells her digital products independently, she needed a stable, no-fuss system that works reliably without extra steps.
What we implemented:
● Integrated the WayForPay payment system with a “one-click purchase” flow
● Enabled instant order processing right after payment
● Styled the payment forms to match the website’s design — keeping the experience visually cohesive and trust-building
Additional Services
● Telegram bot — sends automatic notifications about new orders and consultation requests
● Smart booking forms — with intuitive structure and user-friendly UX
● Analytics integration — Google Analytics and Facebook Pixel
● Mobile optimization — fully responsive layout that works smoothly across all devices
Results
● A stylish, well-structured website that’s easy to manage and update independently
● Automated user interactions — no need for constant manual input
● A visual identity that reinforces expertise and builds trust
● A flexible platform ready to grow with new products and client needs
Who Is This Website Format For?
Maryna’s site is a great example of how even a simple request can turn into a full online system that sells, streamlines workflow, and strengthens a personal brand. This approach works especially well in expert-driven niches, where trust and ease of use are key.
It’s the right fit if you
Feedback
I’d like to leave a review about my collaboration with the Beegom team. The initial request was to migrate content from an unfinished old website to a new one, taking into account the capabilities of the new platform and my design preferences.
I was really impressed by how quickly and professionally the team handled everything. Their client-first approach stood out — communication was smooth, and all the details and nuances were addressed or fixed promptly whenever needed.
The new site was delivered fast and met all my expectations — and most importantly, my clients love it!
Huge thanks for the great cooperation. I’ll definitely recommend you to others!
Dolganina Marina
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